Is it important for artists to be aware of color trends? I think so.
As artists, most of us are already intensely interested in color. However, in addition to being up on the current picks by experts, I like to know the reasoning behind colors that are trending.
While we’re still waiting for Pantone to announce their 2022 Color(s) of the Year, Benjamin Moore and Sherwin-Williams have already announced their colors. And, not only are the colors themselves strikingly similar, their names also seem to be coming from a common theme.
Let’s take a look.
The advertising copy for Benjamin Moore’s October Mist reads: “Make room for creativity. Evoking the silver-green stem of a flower, October Mist Creates a canvas for other colors – and your imagination – to blossom.”
I have to admit that my creativity was bubbling over after I watched their announcement video.
The writeup for Sherwin-Williams’ Evergreen Fog suggests a more subtle, organic creativity: “Begin again. In the quiet calm of a forest, the world finds continuous renewal. The hope of new live converges with the wisdom of the ages. In soft shades, there is meaning, a place to heal, a lasting peace. Embrace a new beginning with a cool and soothing gray-green hue.”
Despite such a calm, soothing description, I found the promotional video to be energizing and invigorating. (In a calm, soothing way, of course.)
To me, both of these trendsetting companies are putting color and language to a common feeling we all seem to be sharing right now: a deep desire to restore ourselves, to reclaim our energy, health, and hope after two years of pandemic upheaval, uncertainty, stress and loss have dominated our existence.
We want our lives and creativity back, and two of the major upscale paint manufacturers seem to believe (or at least want us to believe) that a sage-y green interior paint can help with that. I, for one, hope they’re right about that.
What do you think? I invite you to watch the videos above (they’re only about a minute long each) and share your thoughts in the comments below.