Pantone Announces 2019 Color of the Year: Living Coral

Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.

Leatrice Eiseman, Executive Director of the PANTONE Color Institute

Described as “an animating and life-affirming shade of orange with a golden undertone,” Living Coral purports to be the joyous visual remedy to our increasingly digital and dehumanized world.

For a full explanation of the qualities promoted by Living Coral along with an explanation of the process of selecting the Pantone Color of the Year, click here.